Which political parties had the best advertising in the last year’s general election? How come the Greens’ had such good advertising but did relatively poorly? What was wrong with Labour’s advertising? What was right about National’s advertising strategy? Did New Zealand First lose representation because of, or despite of, its election advertising and strategy? Did the Electoral Finance Act properly define and understand what a political advertisement is? Claire Robinson answers these questions in her chapter entitled ‘”Vote for me”’: Political Advertising’, published in Informing Voters? Politics, Media and the New Zealand Election 2008 (edited by Chris Rudd, Janine Hayward and Geoff Craig of the University of Otago Politics department). This blog post is the fifth of a series of explorations of the chapters from the new book (which I also have a chapter in). [Read more below]
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