The Labour Party continues to exploit its taxpayer funded parliamentary resources for the purpose of blatant party political advertising. With leader Phil Goff doing so poorly in opinion polls, the party is dipping its hand into the public purse to try and improve his profile. The image on the right is the front section of a leaflet that is being dropped into letterboxes all over the country. It promotes "Brand Goff", which is incidentally rather bland - there's not a lot in the leaflet that couldn't also appear in a National "Brand Key" leaflet. His advertising slogan is: "Hard work. Inspiration. And a fierce belief in New Zealand." I'm sure that just about any politician could sign up to such a slogan. But added to the selling of Brand Goff is of course, "Brand Labour", along with its well proportioned party logo on the front. It's hard to believe that anyone could look at such an expensive leaflet and not think that it's basic party electioneering instead of carrying out any sort of parliamentary function. Of course, the leaflet does include a section professing to ask for public feedback, but this too is just a ruse to make it seem more parliamentary while also harvesting elector data for future political direct marketing. [See the full Labour Party leaflet below]